Color of Attitude

Novum Design Award

Fashion and Textile Design Category



Project Title

Color of Attitude

Project Function


Project Location

Greater Tokyo Area, Japan

Project Tags

Textile design, Dyeing, Printing, Sustainability

Office Name

Shioka Okamoto

Team Members

Shioka Okamoto

Office Link


Shioka Okamoto

Project Description

This is an experimental textile design project proposes the alternative way of natural dyeing. The series of printed textiles on this project are dyed and printed with extracted dye bath and paste from food waste of inedible part of vegetables from everyday life, questioning the known natural dyeing method which requires to consume specific plants to use it as dyestuff. This is a spontaneous response for the recent rise of environmental concerns as an independent textile design practitioner need to work on sustainability in mind as much as possible. This project is based on a yearlong research of vegetable waste dye.

Plain woven wool fabric is used, as the protein-based fiber is the most readily dyed fibers compared to cellulose fibers.
Making process followed mordanting of basic natural dyeing methods to pursue its simplicity. Alum and iron are used to fix the color, because those are regarded as environmentally safer option among the basic metal mordants.
The stripe pattern is printed by screen printing following immersion dye, enhances the contrast of the dyed parts and mordanted parts demonstrating a wide variety of colors can be dyed from the vegetable waste.

Project Link

Image Credits

Shioka Okamoto

Color of Attitude


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!