No.0 Intimate Cleanser

Novum Design Award

Packing Design Category



Project Title

No.0 Intimate Cleanser

Project Function

Intimate washing

Project Location


Project Tags

Fashion Design

Office Name

Love Dear

Team Members


Office Link


Taizzy CO., LTD

Project Description

The No.0 Intimate Cleanser’s pH is close to females’ intimate part and contains 98% of natural materials; the warm tangerine-colored packaging represents the gentleness of feminine care.
The product’s envelop-like graphic design is adorned with a hot-foiled postmark while icons are printed to symbolize the plant extracts, connecting feminine care with lifestyle with warmth.
The graphic design is screen-printed on the bottle to prevent bathing wetting.
Although most feminine washes on the market have a sense of professionalism by printing imageries and designing typesettings, they lack conveying the essence -- implicating the self-caring attitude in intimate cleaning.
Meanwhile, those products mostly paste the packaging with designed stickers, neglecting the environmental conditions of bathrooms, where most customers apply the product; those stickers will quickly rot and lose their aesthetic over time.
Using washes should be a graceful and proud action, yet in the early days in Asia, feminine care was a private, even an ashamed, topic. We hope to deliver this ethical concept using the colors and the envelop design on our packaging; there is no need to be embarrassed for self-caring

Project Link

Image Credits

Taizzy CO., LTD

No.0 Intimate Cleanser


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!