The One Coffee

Novum Design Award
WINNER

GOLDEN

Digital Art and Graphic Design Category

in

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2022

Project Title

The One Coffee

Project Function

Brand Communication

Project Location

Kaohsiung , Taiwan

Project Tags

Graphic Design

Office Name

THAT'S RIGHT Planning Consulting Co., Ltd.

Team Members

YANG TSUNG-HAN, CHEN PO-YIN, CAI YA-TING

Office Link

Copyrights

THAT'S RIGHT Planning Consulting Co., Ltd.

Project Description

LIN COFFEE was firstly established in Tainan, starting off there, it has been extending its journey till Kaohsiung and Taichung. With the spirit of initial fascination for coffee, now it decides to share the best coffee with more people it encounters along the way.

LIN COFFEE decides to focus on its business in Taichung. Taking “Royal Taste, Upgraded Quality” as the main concept, it decided to bring out the new brand THE ONE. THE ONE symbolizes the European exquisite coffee culture, integrating with particular features of golf and high-end pet products. The whole Visual Identity System is rebranded, from brand naming, font design, color choices, to merchandise, leading to the new journey towards the best coffee experience.

The brand naming: THE ONE- The Good One, brings out two essential elements of the brand. “THE” means the only and the limited edition; Thus, no matter it’s either on the service or the coffee itself, THE ONE always offers the unique and high-quality experience. “ONE” symbolizes the coffee beans; the gift of nature that is reaped from the land, contributing to life with coffee.

Project Link

Image Credits

THAT'S RIGHT Planning Consulting Co., Ltd.

The One Coffee
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NDA220135

DESIGN SCORE:      /100

91

GOLDEN

Novum Design Award Winner in

2022