Darkroom Branding

Novum Design Award
WINNER

GOLDEN

Digital Art and Graphic Design Category

in

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2021

Project Title

Darkroom Branding

Project Function

Branding Design

Project Location

Shenzhen, China

Project Tags

Branding, Graphic Design, Branding Strategy

Office Name

Jiawei Wu Design

Team Members

Jiawei Wu

Office Link

Copyrights

Jiawei Wu

Project Description

Darkroom is a community-based bar that allows for photography enthusiasts to come together and share their works. The bar is filled with various styles of photography in order to spread the charm of photography to the visitors. The branding focuses on reproducing a classic feeling to the bar while also delivering a minimalistic image. In the branding, concise, clear san serif font and vintage serif font were used, with various levels of spacing used between each letter for a great typography design. The visual system, print application, and advertisement posters help the audience to feel a modern yet traditionally technical photography image. On the postcard, contemporary photography and traditional printing technology equations provided by the shop owner are used to bring customers a unique photography experience.

Project Link

Image Credits

Jiawei Wu, Guanzhong Qiu

Darkroom Branding
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NDA210941

DESIGN SCORE:      /100

95

GOLDEN

Novum Design Award Winner in

2021

Congratulations!


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!