Novum Design Award
Digital Art and Graphic Design Category
Branding, VI, Art Direction, Graphic Design
The client reached out to Ms.Wu to develop a unique & modern visual system for her upcoming drink shop in Wuhan, China. "Spoon" was selected as logo starting point. A spoon is a symbol to represent the idea of her shop: blend to create more inspirational flavors. Playing with the "Spoon in water cause refraction" idea and the inspiration taken from the game"hungry snake", different unique shapes of this extensible specific spoon are created. Derived from this core concept, spoon snake chasing around all ingredients the client will use to produce new drink flavors，also adding a modern color contrast of orange and gray-blue, came to an exciting, strong, variable but unified visual system.
DESIGN SCORE: /100
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