Brand Launch on the Design Model of Shanghai Creative Apartment

Novum Design Award


Interior Design Category




Project Title

Brand Launch on the Design Model of Shanghai Creative Apartment

Project Function


Project Location

China, Shanghai

Project Tags

Modelroom, Interior Design

Office Name

Team Members

Tina Wong, Jett Yang, Tao Shi

Office Link


Tina Wong

Project Description

This case is a demo of the design model of Shanghai Creative Apartment which is attached to Shanghai Cheng Tou Holding. Four units have been contained, which are suitable for the Generation X who just graduated, single person as well as newlyweds who are highly educated with certain working experience, and nuclear family as well.

Public areas: as the public area connecting the design model in the demo, it works as a shared community, which needs to take the different demands of various groups of people into consideration. Consequently, two zones are typically designed, namely, dynamic zone and quiet zone. On the one hand, in the dynamic zone, golden yellow, which gives us a feeling of brigtness, is adopted as the overall colour. L-shaped multi-function sofa, beanbag, soft bag tulip stool, white chairs as well as small wooden tables, are randomly matched with each other. Whether you are with friends or alone, it can cater the social needs of different audiences. On the other hand, in the quiet zone, blue and dark grey, which shows us an atmosphere of silence, is the overall color of this zone.

Project Link

Image Credits

Hao Xie

Brand Launch on the Design Model of Shanghai Creative Apartment


DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!