Seazen · Xin Life

Novum Design Award

Urban Planning and Landscape Design Category



Project Title

Seazen · Xin Life

Project Function

Exhibition center

Project Location

China, Suzhou

Project Tags


Office Name

Landao Design

Team Members

Yang Zhiwen

Office Link


Landao Design

Project Description

The project is focused on integrating art into the fast-developing modern urban life, and give beautiful inspiration to daily life. In the consideration of the site, the design uses the core display surface along the street as the entrance front space to enhance the memory points of the project and achieve the commercial effect of the sales reception centre. At the same time, considering the brand image display effect along the street, we made use of the advantages of the length of street, and create the display surface with repeated gradual changes so as to let visitors enjoy the pure and free artistic life.

The design intent is to get guests attracted and stop by presenting a clean and pure space as in a luxury store. After entering the venue, it feels like entering a wonderful dream or visiting an exquisite exhibition.

The illumination of the mirrored water, combined with the rendering of the light through the layers of the scenery wall, and the gurgling water scenery flows let guests experience the intimate interaction between art and nature.

Project Link

Image Credits

Moooy Art

Seazen · Xin Life


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!