Novum Design Award
WINNER

SILVER

Digital Art and Graphic Design Category

in

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2021

Project Title

Meet Rebrand

Project Function

Branding

Project Location

U.S.

Project Tags

Branding; Graphic Design

Office Name

Freelance

Team Members

Moree Wu

Office Link

Copyrights

Creative Direction: Moree Wu, Art Direction: Moree Wu, Design: Moree Wu

Project Description

Meet is a Korean barbecue restaurant targeting young people. The assignment is to recreate and upgrade an art direction(I helped before) and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads to the milestone of the concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. I also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.

Project Link

Image Credits

Creative Direction: Moree Wu, Art Direction: Moree Wu, Design: Moree Wu

Meet Rebrand
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NDA210689

DESIGN SCORE:      /100

85

SILVER

Novum Design Award Winner in

2021

Congratulations!


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!