Novum Design Award
Packing Design Category
The Treasure of Zbojniks
Label Design for Fruit Distillates
Design Studio Location - Prague, Czech Republic; Product Location - Bratislava, Slovakia
Packaging, Alcohol, Engraving, Illustration,Slovak
Art director: Sasha Sharavarau (Amoth Studio), Designer: Sasha Sharavarau (Amoth Studio), Illustrator: Tania Sharavarava (Amoth Studio), Artworker: Robert Špecián, Photography: Sabino Studio, Client: ST. NICOLAUS - trade, a.s.
Design and Illustration Copyrights - Amoth Studio; Texts and Zbojnicka Brand and Product Copyrights - ST. NICOLAUS - trade, a.s.
Our goal was to develop the label design for a line of medium-segment Slovak fruit distillates. We needed to create a pronounced and unique mood for the new brand and to preserve and convey Slovak culture and traditions.
We decided to create a story around the name of the brand, “Zbojnícka” (means belonging to a "Zbojník"). Zbojníks were robbers, who participated in insurgencies against serfdom - Slovak "Robin Hoods". "Zbojnícka distillates are the true treasure of Zbojníks" - this became our main inspiration.
Each element of the label has its significance and tells unique stories from the Slovak folklore.
We chose matte crème paper with a soft texture, to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product.
The label is created in two colors, with only the name of the product, “Zbojnícka”, differing in terms of its colour and the printing technique. For it, we used gold embossing, which further associates the product with the treasures of Zbojníks.
Art director: Sasha Sharavarau (Amoth Studio), Designer: Sasha Sharavarau (Amoth Studio), Illustrator: Tania Sharavarava (Amoth Studio), Artworker: Robert Špecián, Photography: Sabino Studio
DESIGN SCORE: /100
Novum Design Award Winner in
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