The Treasure of Zbojniks

Novum Design Award
WINNER

Packing Design Category

in

Project Title

The Treasure of Zbojniks

Project Function

Label Design for Fruit Distillates

Project Location

Design Studio Location - Prague, Czech Republic; Product Location - Bratislava, Slovakia

Project Tags

Packaging, Alcohol, Engraving, Illustration,Slovak

Office Name

Amoth Studio

Team Members

Art director: Sasha Sharavarau (Amoth Studio), Designer: Sasha Sharavarau (Amoth Studio), Illustrator: Tania Sharavarava (Amoth Studio), Artworker: Robert Špecián, Photography: Sabino Studio, Client: ST. NICOLAUS - trade, a.s.

Office Link

Copyrights

Design and Illustration Copyrights - Amoth Studio; Texts and Zbojnicka Brand and Product Copyrights - ST. NICOLAUS - trade, a.s.

Project Description

Our goal was to develop the label design for a line of medium-segment Slovak fruit distillates. We needed to create a pronounced and unique mood for the new brand and to preserve and convey Slovak culture and traditions.

We decided to create a story around the name of the brand, “Zbojnícka” (means belonging to a "Zbojník"). Zbojníks were robbers, who participated in insurgencies against serfdom - Slovak "Robin Hoods". "Zbojnícka distillates are the true treasure of Zbojníks" - this became our main inspiration.

Each element of the label has its significance and tells unique stories from the Slovak folklore.

We chose matte crème paper with a soft texture, to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product.

The label is created in two colors, with only the name of the product, “Zbojnícka”, differing in terms of its colour and the printing technique. For it, we used gold embossing, which further associates the product with the treasures of Zbojníks.

Project Link

Image Credits

Art director: Sasha Sharavarau (Amoth Studio), Designer: Sasha Sharavarau (Amoth Studio), Illustrator: Tania Sharavarava (Amoth Studio), Artworker: Robert Špecián, Photography: Sabino Studio

The Treasure of Zbojniks
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NDA210681

DESIGN SCORE:      /100

Novum Design Award Winner in

Congratulations!


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

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NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

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