Times Pavilion

Novum Design Award

Interior Design Category



Project Title

Times Pavilion

Project Function


Project Location

China, Guang Dong

Project Tags

Interior Design, Exhibition

Office Name

Sangu Design(Guangzhou)Co. Ltd.

Team Members

Teng Gu , Rui Hua Chen

Office Link


Sangu Design(Guangzhou)Co. Ltd.

Project Description

Times China, an enterprise involving in China's urbanization, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of "apocalypse", extracts the three keywords of "space", "matter" and "energy", and further gives a design response to this spatial concept. Most of the previous space designs were static, conceived and planned for "invariability". The designer tries to break the restricted space form, and create a human-dependent circulation in the limited space of the Times Pavilion. Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.

Project Link

Image Credits

Xiao Tan

Times Pavilion


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!