Novum Design Award
WINNER

Lightning Design Category

in

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Project Title

GROW

Project Function

GROW highlights the importance of innovation in the agriculture system

Project Location

LELYSTAD

Project Tags

Landscape, dreamscape, argiculture, sustainable

Office Name

Studio Roosegaarde

Team Members

Studio Roosegaarde, Wageningen University & Research, BioLumic and MediaMonks.

Office Link

Copyrights

Photography by Ruben Hamelink and Daan Roosegaarde.

Project Description

Most of the time we hardly notice the huge areas of the Earth which are literally feeding us. GROW highlights the importance of innovation in the agriculture system: How can cutting-edge light design help plants to grow more sustainably? How can we make the farmer the hero?

GROW consists of a design-based light recipe which shines vertically across 20,000m2 of farmland with leek (Allium porrum). You experience the artwork as ‘dancing lights’ across the huge agricultural field. The light is poetic, and inspired by photobiology light science technologies which have shown that certain recipes of blue, red, and ultraviolet light can enhance plant growth and reduce the use of pesticides by up to 50%.

The film GROW shows the development of this luminous dreamscape and how the beauty of light can help plants. It is also a call for enlightenment during these dark times. GROW can be good for nature but also sends hopeful light to people. It gives a new meaning to the word ‘agri-culture’ by reframing the landscape as a living cultural artwork.

Project Link

Image Credits

Photography by Ruben Hamelink and Daan Roosegaarde

GROW
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NDA210606

DESIGN SCORE:      /100

Novum Design Award Winner in

Congratulations!


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!