MKolay Future Store

Novum Design Award


Interior Design Category




Project Title

MKolay Future Store

Project Function

QR-Friendly Phygital Store Concept

Project Location


Project Tags

phygital qr-friendly, interactive shopping, retail

Office Name

Gravity Design & Consultancy

Team Members

Talat Semih Önal (Project Leader), Gökçe Bahadır (Site Architect), Sabrican Şahin (Design Architect), Mert Karaman (Senior Designer), Ekin Ekinci (Project & Business Development Manager)

Office Link


All rights reserved by Gravity Design & Consultancy

Project Description

MKolay is Turkey’s first QR-friendly store concept. Facilitating safe and fast shopping that merges physical stores with digital services.
As the new World brings along new demands, especially when it comes to public spaces; we as Gravity, developed a unique concept and created a store design that addresses the current need for smart, unmanned stores that cater to new lifestyle demands and are in line with the confines of social distancing.
Our goal was to provide a more efficient, more comfortable way of shopping while reducing human interaction and required time.
MKolay provides a system where the shopper can swipe the QR codes of each item into a virtual shopping basket and can use a QR code at check-out for a swift and be a part of this easy experience.
Design elements that reflect the brand’s innovative approach to retail, and the technological system in place, were used to create a digital-friendly space. Providing a new sales channel with easy integration into mall car parks, metro stations, and plaza entrances, MKolay phygital store bridges the gap between the physical and digital store for the ultimate experience that is in line with the times and changing customer needs.

Project Link

Image Credits

Gravity Design & Consultancy

MKolay Future Store


DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!