Guangzhou KAISA Baiyun City Plaza

Novum Design Award

Interior Design Category



Project Title

Guangzhou KAISA Baiyun City Plaza

Project Function

Sales Center

Project Location

Guangzhou, China

Project Tags

Interior Design, Sales Center, Art, Technology

Office Name

Matrix Design

Team Members

Wang Guan, Idmen Liu, Wang Zhaobao

Office Link


Matrix Design

Project Description

The art installation at the end of the corridor in entrance attracts visitors' infinite desire for exploration. The call of light like the greenery in the building quietly blooms from the endless black and white. The warm wood-colored ceiling and wall created a natural and frank dialogue with the sunlight coming in.
Four liquid LED video screens strewn at random in the sand table. Blossoms and fruitful result exist between ice and fire. A feeling of swimming around the awe-inspiring starry sky is created to make the entire space to be agile and free.
This is the design logic and conceptual expression of the artistic ladder. Its meandering form, lightness and strength coexist. It advances layer by layer and turns step by step to finally realize the replacement of the first floor and the second floor, which perfectly shows the overlap of the two-dimensional and three-dimensional space. The rhythm of time tells us that even if the life as light as the dandelion still has a vast life though spreading its umbrella to travel away with the seeds of hope.

Project Link

Image Credits

Shi Xiang Wan He

Guangzhou KAISA Baiyun City Plaza


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!