Beijing SCE Cloudview Terrace Sales Center

Novum Design Award

Interior Design Category



Project Title

Beijing SCE Cloudview Terrace Sales Center

Project Function

Sales Center

Project Location

China, Beijing

Project Tags

Interior Design, Sales Center, Art

Office Name

JSD Design

Team Members

Jian Xu, Aimee Zheng, Haoming Lv, Yan Tang

Office Link


JSD Design

Project Description

The ideal life style can be transformed into multi-level artistic experience by implanting different theme function parts into space.
The vertical height of the lobby is high, the structure is tall and straight. The two wings of the lobby are horizontal and flowing. The overlapping of lights and inclined blocks makes the space more hierarchical and flexible. Scattered space is formed, thus high, low, loose and tight narrative rhythms are extended. The sand table and the sales control area are located in the center of the entrance. There are cloud shape art lamps on the top of the hall. When they light up, it just looks like a river of stars.
As a residential sales and service space, it not only needs to meet the basic requirements of sales, but also needs to inject humanistic spirit and emotional warmth into the space. The elevated bookshelves form a connection between the first floor and the second floor. In front of the bookshelf, it is just like in a Books "Jungle". The well-arranged ladder not only serves as the transition of space, but also carries the function of multi-dimensional activity scene, creating a multi-dimensional space with sharing, interaction and growth.

Project Link

Image Credits

Jiangnan photography

Beijing SCE Cloudview Terrace Sales Center


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!