Novum Design Award

Digital Art and Graphic Design Category



Project Title


Project Function

Integrated Graphic Design

Project Location

San Francisco

Project Tags

Social Critique Design

Office Name

Team Members

Yan Yan

Office Link


Yan Yan

Project Description

Anonymousociety is a social critique design project. In this project. I created a non-existent secret organization named Anonymousociety. While creating this project, I am using a mockumentary-perspective to document the existence of Anonymousociety. This series of design works include a “fan-made” website, a magazine, a set of instructions and flyers etc.
This project started with some moments I have been through: who is the real me? Is it the one shown under people’s eyes, or the one hidden away from people’s gaze? Am I shaped by other people’s gaze, or am I shaped by myself? People now live in a world that’s overly exposed to social media, reality TV shows, and YouTube... Society forces us to unwillingly expose ourselves, regardless of whether we are in public or in private. When people have to constantly serve as the exposure itself to gain recognition, being in others’ attention becomes surveillance. Because everyone in this society is experiencing this social control unconsciously, he/she has to internalize that surveillance by changing his/her actions, not because they want to, but because they know that they are being watched by others’ expectations.

Project Link

Image Credits

Yan Yan



DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!