Novum Design Award

Interior Design Category



Project Title

AS Dorayaki

Project Function


Project Location

China, Hangzhou

Project Tags

Interior Design, Store, Simplicity, Fashion

Office Name

Damai Interior Design

Team Members

Black Lv, Liheng Wang, Juju Hu, Mengjia Cheng

Office Link


Damai Interior Design

Project Description

The overall design adopts the industrial style popular among young people with the principal aesthetic line of interpreting the concept that less is more: concrete grey with natural mottled texture and transparent glass curtain wall form a nude boundary externally and internally, and concise and modern gray space gives people a feeling of men going into noisy crowd to drown his own clamor of silence.
Limited shopfront width adopts the large-area French window design, presenting a broader visual space. The designer hopes that glazed windows can be the carrier connecting with passersby instead of an enclosure that passersby only glance at or through which passersby look for their shadows. Outdoor space conceded can provide passersby in a hurry to go on a trip or people who idle about on the street with a rest place.
The stainless-steel bench against the wall for customers as the waiting area with few seats aims to increase the flow frequency of customers. Simple standing table divides the flow line of people and creates a scene of the pop-up operation mode, while standing beside the table, customers can feel the soft and warm lighting.

Project Link

Image Credits

Hangzhou Hanmo Cultural Transmission

AS Dorayaki


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!