Hertrue Art Design

Novum Design Award

Interior Design Category



Project Title

Hertrue Art Design

Project Function

Exhibition hall and office

Project Location

China, Chongqing

Project Tags

Interior Design, Exhibition, Office, Simplicity

Office Name


Team Members

Ailing Tian, Feihong He, Nanshi Luo

Office Link



Project Description

The original space is a traditional vertical commercial facade. Tian Ailing project team uses the internal architectural thinking to construct the space and plans it as a small building.
The original structure is a single-height single storey with many pipe beams and columns. The height of the mezzanine is increased after careful consideration, so that the mezzanine on the second floor can see the outdoor scenery through the window, highlighting the interaction between indoor and outdoor, and using natural light as much as possible to allow people who use the space. It can view the outdoors, feel the nature, and reduce the use of artificial light in terms of energy saving.
Nearly a thousand square meters, only 10 pieces of furniture are placed, and it is contrary to the general furniture exhibition hall with low color temperature lighting to deepen the texture of the furniture, using brighter lighting to truly show the details of the furniture. Those who lead into the space pay more attention to feeling the high integration of space atmosphere and exhibits, and understand the concept of using design to lead product matching.

Project Link

Image Credits

Qilin Zhang

Hertrue Art Design


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!