Binhu Resonance Sales Center

Novum Design Award

Interior Design Category



Project Title

Binhu Resonance Sales Center

Project Function

Sales Center

Project Location

Hefei, China

Project Tags

Interior Design, Sales Center, G&K

Office Name

G&K Architecture Design

Team Members

Guotao Zhang, Kang Zhang, Na Zhang

Office Link


G&K Architecture Design

Project Description

The design concept of the project is inspired by the operation mystery of galaxy and human life, in which the cosmic magnetic field is formed through connection between planets to interact with life. The space presented is like the growth of life, which is connected through the organic structure to carry dreams and to link the present life and the future.

Entering the front hall, the polyline relationship of the atrium defines the hall and the sand table area. A self-rotating dream cube installation highlights the space theme in the reception area. When stepping from the front hall into the sand table area, the relationship enhances the rhythm of the space and strengthens the visual tension of the space.

Upon the sand table space, the folding metal roof and the skylight are combined with each other to echo the theme of Dream Cube. Walking along the artistic staircase, visitors can experience the fantasy of Dream Cube from multiple angles. The geometric hollow installation symbolizes the energy of the sun, turning it into a chandelier above the sand table, enhancing the warmth and solemnity of the space.

Project Link

Image Credits


Binhu Resonance Sales Center


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!