Novum Design Award
Digital Art and Graphic Design Category
Eggs, Branding, Website, Digital
Creative Director: Antonia Skaraki Designers: Valia Alousi, Andreas Deskas, Evri Makridis Copywriter: Sotiria Theodorou
Storytelling is as old as time... It’s in our DNA to repeat and relive stories that delight us. That’s why all brands need a little help crafting a cohesive narrative. And all great stories start from within; in our case, from everyone in the creative team! We remained closely involved in the project, and ‘lived’ as imaginative characters for over a month, creating the Avgoulakia heroes and heroines, like Captain Mahe for free-range eggs, Madame Coco for bio eggs and Miss Nelly for barn-laid eggs!
What’s more, paying homage to the brand’s Greek heritage and culture, the names and the attire used for the three chickens-heroines were selected especially for the Greek market. For example, the name Mahe (for Captain Mahe, used for free-range eggs) means ‘fight, battle’ in Greek. Wearing jean overalls and a red bandana, and having a tattoo on her left arm, Captain Mahe is a classic symbol of a female, Greek rebel!A crown for an egg: the symbol of creation. For millennia across the world, the egg has been the most powerful symbol of all… Even the world emerged from an egg! Our Avgoulakia creation needed its own crown – and it got it!
DESIGN SCORE: /100
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