Saristi Cuore e Mente

Novum Design Award
WINNER

GOLDEN

Packing Design Category

in

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2021

Project Title

Saristi Cuore e Mente

Project Function

Organic Herbal Infusions

Project Location

Athens, Greece

Project Tags

Packaging, Herbal Infusions, Mood, Branding

Office Name

A.S. Advertising

Team Members

Creative Director: Antonia Skaraki Designers: Valia Alousi, Evri Makridis, Andreas Deskas Copywriter: Sotiria Theodorou

Office Link

Copyrights

A.S. Advertising

Project Description

A logo inspired by the 4 elements of nature: Water, Fire, Air and Earth. And a symbol inspired by the dominant vibrations of these elements. Bold and dynamic visuals that carry the luxurious qualities associated with this premium tea series. The perfect balance of the animal kingdom combined with the colors of the packaging turn the consumer into a taste traveler.
The artful, eye-catching packaging expresses the energetic vibe we wish people to achieve by enjoying the infusions. Each blend has its own lively, characteristic color and is represented by a different personality of the animal kingdom, conveying the desired effects of each blend and how we feel when savoring a cup. We would like to introduce you to the animals that capture the essence of each blend: a leopard for vitality, a peacock for strength after a hangover, a panda for relaxation, a flamingo for love and a deer to digest.

The attention to detail in design reflects the character of this series, revealing all the work invested in each and every herb the consumer enjoys. What’s more, the combination of patterns and dynamic colors awakens positive emotions in the prospective buyer’s mind.

Project Link

Image Credits

A.S. Advertising

Saristi Cuore e Mente
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NDA210139

DESIGN SCORE:      /100

96

GOLDEN

Novum Design Award Winner in

2021