Psiloritis Limited Edition

Novum Design Award
WINNER

GOLDEN

Packing Design Category

in

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2021

Project Title

Psiloritis Limited Edition

Project Function

Soft Drinks

Project Location

Athens, Greece

Project Tags

Soda, Limited Edition, Branding, Packaging

Office Name

A.S. Advertising

Team Members

Creative Director: Antonia Skaraki Designers: Evri Makridis, Valia Alousi, Andreas Deskas Copywriter: Sotiria Theodorou

Office Link

Copyrights

A.S. Advertising

Project Description

Unexpected and vibrant packaging. Explosive and uplifting patterns. Bright pops of color, playful hues and modern patchworks. It’s all about the little joys of life… We returned to the old as the new “new”, merging the magic of history with the magic of design and storytelling.

After all, we all want to hold a tempting bottle. And we all want to carry a piece of magic with us – the nostalgic kind from the good old days!

What’s more, this kind of throwback design was also an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends or elements that remain alive from a design standpoint… That’s how you create a lasting brand identity.

Packaging trends are born out of a clash between the new and the old. As long as these two facets keep finding a way to coexist while pushing boundaries and limits, progress and innovation will continue to thrive and prosper. So, are you thirsty… for magic and history? As Carl Jung once said, “The creative mind plays with the objects it loves.” Grab the gazoza bottle you love and get ready for a trip to the past!

Project Link

Image Credits

A.S. Advertising

Psiloritis Limited Edition
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NDA210138

DESIGN SCORE:      /100

91

GOLDEN

Novum Design Award Winner in

2021