Novum Design Award
Packing Design Category
Psiloritis Limited Edition
Soda, Limited Edition, Branding, Packaging
Creative Director: Antonia Skaraki Designers: Evri Makridis, Valia Alousi, Andreas Deskas Copywriter: Sotiria Theodorou
Unexpected and vibrant packaging. Explosive and uplifting patterns. Bright pops of color, playful hues and modern patchworks. It’s all about the little joys of life… We returned to the old as the new “new”, merging the magic of history with the magic of design and storytelling.
After all, we all want to hold a tempting bottle. And we all want to carry a piece of magic with us – the nostalgic kind from the good old days!
What’s more, this kind of throwback design was also an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends or elements that remain alive from a design standpoint… That’s how you create a lasting brand identity.
Packaging trends are born out of a clash between the new and the old. As long as these two facets keep finding a way to coexist while pushing boundaries and limits, progress and innovation will continue to thrive and prosper. So, are you thirsty… for magic and history? As Carl Jung once said, “The creative mind plays with the objects it loves.” Grab the gazoza bottle you love and get ready for a trip to the past!
DESIGN SCORE: /100
Novum Design Award Winner in
This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1