Avgoulakia
Novum Design Award
WINNER
Packing Design Category
in
Project Title
Avgoulakia
Project Function
Eggs Packaging
Project Location
Athens, Greece
Project Tags
Design, Eggs, Chicken, Branding, Packaging, Food
Office Name
A.S. Advertising
Team Members
Creative Director: Antonia Skaraki Designers: Andreas Deskas, Valia Alousi, Evri Makridis Copywriter: Sotiria Theodorou
Office Link
Copyrights
A.S. Advertising
Project Description
The Brief
When you want to taste a classic product in an unexpected way, you need unexpected packaging. That’s what we had to create for Avgoulakia, through a concept that could convey the uniqueness of the brand.
Our Creative Work
Once upon a time… there was a creative team. That’s their story; a story about heroes and heroines, and creators that decided to play outside the box! A story about eggs, aka a commodity product, and an unexpected branded experience.
Step 1: Mood board
The right packaging always makes a difference. After all, unlike other types of design, product packaging design results in something tangible. It’s much more personal: we hold and share it. That’s why we wanted to create packaging that would convey the laid-back, carefree mood of the brand.
Step 2: Storytelling
Storytelling is as old as time... It’s in our DNA to repeat and relive stories that delight us. That’s why all brands need a little help crafting a cohesive narrative. And all great stories start from within; in our case, from everyone in the creative team! We remained closely involved in the project, and ‘lived’ as imaginative characters for over a month, creating the Avgoulakia heroes
Project Link
Image Credits
A.S. Advertising
NDA210137
DESIGN SCORE: /100
Novum Design Award Winner in
Congratulations!
This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1