Novum Design Award

Packing Design Category



Project Title


Project Function

Eggs Packaging

Project Location

Athens, Greece

Project Tags

Design, Eggs, Chicken, Branding, Packaging, Food

Office Name

A.S. Advertising

Team Members

Creative Director: Antonia Skaraki Designers: Andreas Deskas, Valia Alousi, Evri Makridis Copywriter: Sotiria Theodorou

Office Link


A.S. Advertising

Project Description

The Brief

When you want to taste a classic product in an unexpected way, you need unexpected packaging. That’s what we had to create for Avgoulakia, through a concept that could convey the uniqueness of the brand.

Our Creative Work

Once upon a time… there was a creative team. That’s their story; a story about heroes and heroines, and creators that decided to play outside the box! A story about eggs, aka a commodity product, and an unexpected branded experience.

Step 1: Mood board

The right packaging always makes a difference. After all, unlike other types of design, product packaging design results in something tangible. It’s much more personal: we hold and share it. That’s why we wanted to create packaging that would convey the laid-back, carefree mood of the brand.

Step 2: Storytelling

Storytelling is as old as time... It’s in our DNA to repeat and relive stories that delight us. That’s why all brands need a little help crafting a cohesive narrative. And all great stories start from within; in our case, from everyone in the creative team! We remained closely involved in the project, and ‘lived’ as imaginative characters for over a month, creating the Avgoulakia heroes

Project Link

Image Credits

A.S. Advertising



DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!