Novum Design Award

Interior Design Category


Project Title

BEERCUZ (Shanghai Store)

Project Function


Project Location


Project Tags

Restaurant,Bar,Fashion,dining space

Office Name


Team Members


Office Link



Project Description

BEERCUZ (Shanghai 96 Plaza Store) is located in Pudong New Area, Shanghai. The "Magic City", which once was the first financial center of the Far East, has always been exuding its unique charm. How to create BEERCUZ as the texture space with the special fashion style of Shanghai, let's describe it.
The designer takes the interplay of "Shanghai" and "BEERCUZ" as the starting point, and it not only highlights the regional features of Shanghai, but also shows the unique style of "BEERCUZ". Hundreds of craft-brewing beers and self-service barbecue are unique characteristics of "BEERCUZ". The designer applies abundant beer barrels, beer bottles and cuves in the overall space, to be used as the artworks to separate or decorate the space, to let the diners feel as if they are in the beer museum and have the infinite imagination for BEERCUZ.
The color tone of the overall space is the integration of grayish green emulsion paint and golden metal. The whole wall is projected by the beer foam, embellished with the colorful neon lights and floating lamp, to let the diners to feel as if they travel back to Shanghai several decades ago..

Project Link

Image Credits


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!

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