Novum Design Award
Digital Art and Graphic Design Category
Jie Yi Couture Studio Branding
Branding, Brand Strategy, Graphic Design
Jie Yi Couture is a start-up company in Shanghai. The predecessor of the company was a tailoring studio that run by two aspiring fashion designers. The strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills helps Jie Yi stand out from its competitors.
The character ‘Jie’ means solve and deconstruct, likewise, the company solves difficulties in carrying out complex construction by breaking it into lines and curves on the pattern drawing. Then, ‘Yi’ refers to the number "one" which represents unity, consistency and one of the brand personality—persistence.
DESIGN SCORE: /100
Novum Design Award Winner in
This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1