Novum Design Award
WINNER

GOLDEN

Digital Art and Graphic Design Category

in

2020

Project Title

Jie Yi Couture Studio Branding

Project Function

Branding

Project Location

Shanghai, China

Project Tags

Branding, Brand Strategy, Graphic Design

Office Name

Team Members

N/A

Office Link

Copyrights

Yiwen Tu

Project Description

Jie Yi Couture is a start-up company in Shanghai. The predecessor of the company was a tailoring studio that run by two aspiring fashion designers. The strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills helps Jie Yi stand out from its competitors.
The character ‘Jie’ means solve and deconstruct, likewise, the company solves difficulties in carrying out complex construction by breaking it into lines and curves on the pattern drawing. Then, ‘Yi’ refers to the number "one" which represents unity, consistency and one of the brand personality—persistence.

Project Link

Image Credits

Yiwen Tu

Jie Yi Couture Studio Branding
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NDA200432

DESIGN SCORE:      /100

94

GOLDEN

Novum Design Award Winner in

2020

Congratulations!


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!

About Us

NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Jewelry Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

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