Vanishing Crafts

Novum Design Award


Digital Art and Graphic Design Category



Project Title

Vanishing Crafts

Project Function


Project Location


Project Tags

Graphic Design

Office Name

Designing Cultures Studio @ NTU

Team Members

Cheng Yu Hui; Ng Boon Yew

Office Link


Jesvin Yeo

Project Description

Our next-generation has to adapt to different belief systems and customs as we learn to let go of traditions that formed a part of our formative heritage and cultures. I hope this project can act as bridges for traditional crafts and modern culture to evolve and co-exist within our ever-changing landscape.
The goal is to introduce and encourage our younger generations to explore the essence of our cultural heritage and to stir interest by having readers to partake as co-authors to continue to record our craftsmen’s story.
Unique features: To enhance the parent-child reading experience–the main book allows parents to understand better and share the crafts’ values with their children while reading the storybook together; To better support language development–the accordion storybook allows an English or Chinese version, instead of having two languages on the same page.
The main book is designed in a folded form to signify the folding of traditional trades and the straight front edge (cut manually) demonstrates the perfection of craftsmanship even when the business is folding. The storybook measuring 5.5 meters in length posted a challenge of matching the colour tone across all pages

Project Link

Image Credits

Jesvin Yeo

Vanishing Crafts


DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

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NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

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