Digital Art and Graphic Design Category


Project Title

Easy online shopping

Project Function

E-Commerce website

Project Location

Ukraine, Kyiv

Project Tags

interface, UI, UX, interaction, website, animation

Office Name

Team Members

Den Klenkov

Office Link


Den Klenkov

Project Description

There are a lot of the e-commerce websites on the web that have a standard layout, primitive style, and lack interactivity and engagement. This project is my attempt to make beautiful and seamless online shopping experience. The goal was to design a clean, minimalistic but elegant online shop with engaging and intuitive interactions, that make the user feel that the site is helping him to select the right product and complete his purchase. Key strengths are: clear visual hierarchy, minimalistic visual approach, slick and engaging animations that have a meaning and purpose behind them. They communicate what's happening (like in case of preloading the the data or sorting the items in various ways) or suggesting how to use the app (like when you add the item to compare with others it reacts and literally moves to the compare list). The website design is focused on the goal to provide the best experience for online shopping.

Project Link

Image Credits

Den Klenkov


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award. For participate public voting press the facebook like button below once between 05.09.2019. - 05.10.2019. 24:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! 

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