Design Consciousness – Small Things with Big Heart

Novum Design Award


Furniture Design Category



Project Title

Design Consciousness – Small Things with Big Heart

Project Function

Product Design, Experience Design, Social Design

Project Location

Germany, Pforzheim

Project Tags

Product and Industrial Design, Experience Design

Office Name

Sheng-Hung Lee Design

Team Members

Designer: Sheng-Hung Lee; EMMA Creative Center Team: Almut Benkert (Head of Creative Industries, Director of EMMA Creative Center), Fabian Jäger (Property Management), Alexandra Vogt (Project Management), Benedikt Adler (Exhibition Designer), Erwin Wagner (Videographer) and Matilde de Sousa Outeiro (Intern); Design Mentor: Tim Storti (Creative Director of PEARL CREATIVE), Mirjam Hiller (Jewelry Designer) and Bettina Weiss (Senior Designer at Adidas)

Office Link


Sheng-Hung Lee

Project Description

During the three-month Designer in Residence program in Germany, the designer was inspired by the daily life in Pforzheim and translated the observation into 12 mindful and meaningful product designs, ranging from umbrella, brush, toothpaste, stamp, cup, toilet paper holder, clothe hanger to Post-it and gathered overall design process to a documentary book “Design Consciousness: Small Things with Big Heart” Mainly the designer captured moments that he felt interesting and thought-provoking during the time he jogged at the public park in the morning, the co-working place he shared with other creative talents and the time he stayed in the city. The photos are not visually attractive compared with professional photography, but they are mostly relevant to people’s daily lives. The method the designer has applied in the project is dividing “see” into 3 different layers with different definitions accordingly: Observation, Consideration, and Interpretation through an inquiry-driven process.

Website and Video

Project Link

Image Credits

Sheng-Hung Lee

Design Consciousness – Small Things with Big Heart


DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

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NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

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