Urban Planning and Landscape Design Category
Envision Campus Experience – Redesign MIT Campus Tour Experience
Campus Tour Experience Design
Service Design, Experience Design, Urban Planning
Sheng-Hung Lee Design
Designer: Sheng-Hung Lee; MIT Admissions Office: Leah MaDermott (Senior Assistant Director), Timothy Hickey-LeClair (Associate Director); MIT Integrated Design & Management (IDM): Matthew S. Kressy (Founding Director), Steven D. Eppinger (Faculty Co-director), Antonio (Tony) Hu (Academic Director), Andy MacInnis (Technical Instructor), Michael A.M. Davies (Senior Lecturer)
“Envision Campus Experience – Redesign MIT Campus Tour Experience” is a six-week design sprint social innovation project I’ve been working with MIT Admissions Office to solve the design challenge “How might we create an informative yet delightful campus tour experience for students, visitors and university in the lens of service design?” The team applied a human-centered design thinking approach: target group interview, journey map, idea brainstorming, concept prototyping, testing and refinement to identify and recommend 5 key touchpoints and its design suggestions.
The experience design project is initiated by MIT graduate students. Its purpose is to summarize the key takeaways of the campus tour to improve the existing campus tour program on one hand; and to create the tailor-made tour services for prospective students, tourists, and university separately on the other. Taking the MIT campus as an example, the project is intended to illustrate some of the design concepts and ideas, which do not represent those of MIT officials.
DESIGN SCORE: /100
Novum Design Award Winner in
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