Digital Design Days - rebranding

Novum Design Award


Digital Art and Graphic Design Category



Project Title

Digital Design Days - rebranding

Project Function

brand identity for digital design festival

Project Location

Italy, Milan

Project Tags

Graphic Design, Branding, Visual Identity

Office Name

jekyll & hyde

Team Members

Marco Molteni, Margherita Monguzzi, Elena Bonanomi, Cecilia Della Longa

Office Link


DDD Srl / Filippo Spiezia

Project Description

The D that has been chosen is light, energy, movement, different single elements that come together to define it, pixels overcoming their two-dimensional feature, squares that rotate and find a new place around the central focusing point. That is a sign able to communicate the strength of DDD's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter. It has been chosen to make up a new sign but still able to summon the previous editions one, thanks to the outer square.

The main palette is made of nine colors that are rgb native tones, luminous and with high contrast. Shading one in another, thanks to easy geometrical shapes morphing, they create, in the identity system, a dynamic yet sophisticated impact, well suited for the communication of this event.

The result is a responsive sign, able to adapt to the dimension of usage by just changing the frequency of the single elements of which it is made, resulting in obtaining a more efficient utilization in every different application. It’s a contemporary and innovative viewing of brand signature, imagined as a vital and alive element.

Project Link

Image Credits

jekyll & hyde / DDD Srl


DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!

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About NDA

NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

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