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Digital Art and Graphic Design Category

in

Project Title

Digital Design Days - rebranding

Project Function

brand identity for digital design festival

Project Location

Italy, Milan

Project Tags

Graphic Design, Branding, Visual Identity

Office Name

jekyll & hyde

Team Members

Marco Molteni, Margherita Monguzzi, Elena Bonanomi, Cecilia Della Longa

Office Link

Copyrights

DDD Srl / Filippo Spiezia

Project Description

The D that has been chosen is light, energy, movement, different single elements that come together to define it, pixels overcoming their two-dimensional feature, squares that rotate and find a new place around the central focusing point. That is a sign able to communicate the strength of DDD's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter. It has been chosen to make up a new sign but still able to summon the previous editions one, thanks to the outer square.

The main palette is made of nine colors that are rgb native tones, luminous and with high contrast. Shading one in another, thanks to easy geometrical shapes morphing, they create, in the identity system, a dynamic yet sophisticated impact, well suited for the communication of this event.

The result is a responsive sign, able to adapt to the dimension of usage by just changing the frequency of the single elements of which it is made, resulting in obtaining a more efficient utilization in every different application. It’s a contemporary and innovative viewing of brand signature, imagined as a vital and alive element.

Project Link

Image Credits

jekyll & hyde / DDD Srl

NDA200139

DESIGN SCORE:      /100

Novum Design Award Winner in

Congratulations!


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award. For participate public voting press the facebook like button below once between 05.09.2019. - 05.10.2019. 24:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers!