Novum Design Award
Packing Design Category
Theurel & Thomas
packing design, branding design
Theurel & Thomas is the first pâtisserie in Mexico and one of our first clients in the history of Anagrama. Theurel & Thomas specializes in Franco-Mexican pastries, a concept that originates from the mixture of the two cultures and the popularity acquired by the sales of a traditional French pastry: the macaron, prepared with many different Mexican flavors.
Redesign and update the Theurel & Thomas brand for its tenth anniversary, modernizing the union of French and Mexican cultures.
For the Theurel & Thomas redesign, we retain institutional elements such as the typographic application of the logo. We modified the Didot Roman Small Caps OF typeface by optimizing reductions in its application.
For the new packaging design, we added fun accents like the holographic finish that adds a disruptive touch to the brand.
For this brand redesign, we considered the original concept through an interpretation of its stores with a conceptual adaptation for its packaging.
DESIGN SCORE: /100
Novum Design Award Winner in
This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1