Theurel & Thomas

Novum Design Award


Packing Design Category



Project Title

Theurel & Thomas

Project Function

packing design, branding design

Project Location


Project Tags

#packing #branding

Office Name

Anagrama Studio

Team Members

Anagrama Studio

Office Link


Anagrama Studio

Project Description

The Client

Theurel & Thomas is the first pâtisserie in Mexico and one of our first clients in the history of Anagrama. Theurel & Thomas specializes in Franco-Mexican pastries, a concept that originates from the mixture of the two cultures and the popularity acquired by the sales of a traditional French pastry: the macaron, prepared with many different Mexican flavors.

The Objective

Redesign and update the Theurel & Thomas brand for its tenth anniversary, modernizing the union of French and Mexican cultures.

The Solution

For the Theurel & Thomas redesign, we retain institutional elements such as the typographic application of the logo. We modified the Didot Roman Small Caps OF typeface by optimizing reductions in its application.

For the new packaging design, we added fun accents like the holographic finish that adds a disruptive touch to the brand.

For this brand redesign, we considered the original concept through an interpretation of its stores with a conceptual adaptation for its packaging.

Project Link

Image Credits

Anagrama Studio


DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

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NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

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