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Packing Design Category

in

2019

Project Title

Jedna

Project Function

Brandy

Project Location

Croatia / Osijek

Project Tags

design, naming, packaging, schnapps, brandy

Office Name

STUDIO 33

Team Members

Leo Vinkovic, Igor Penovic, Maja Gjaji, Tonci Klaric

Office Link

Copyrights

STUDIO 33

Project Description

"SHALL WE HAVE ONE?" (ONE translates as “JEDNA” in Croatian.)
The very thought of this sentence spoken in a Croatian bar is completely unambiguous in the context of our country and the environment. When someone speaks these words, everyone knows what they mean – rakija (a type of brandy).

Entering the market with the name JEDNA (ONE) is a good foundation for interesting and fun communication of the brand. Just imagine for a moment, "SHALL WE HAVE ONE (JEDNA)?" with such a name becomes a question and the answer at the same time.
ONE for the road, A short ONE, A sharp ONE, ONE made of apricot, ...​​​​​​​

The design proposal is based on hand-made animal illustrations characteristic of Slavonia and Baranja.
Each illustration represents one type of rakija, which helps us distance product from the classic approach of representing a type of this drink with a picture of a fruit.

The labels are complemented by additional illustrations of the production process, as we want to educate the buyer about the quality of production. The label also contains a characteristic folk tale about the birth of rakija, as well as the conceptual link to the animals and a proper way to drink rakija.

Project Link

Image Credits

Marija Gasparovic

NDA190441

DESIGN SCORE:      /100

91

GOLDEN

Novum Design Award Winner in

2019

Congratulations!


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award. For participate public voting press the facebook like button below once between 05.09.2019. - 05.10.2019. 24:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers!