Clé de Peau Beauté

Novum Design Award


Digital Art and Graphic Design Category



Project Title

Clé de Peau Beauté

Project Function

Beauty Campaign Launch

Project Location

Hong Kong

Project Tags

Packaging, Identity, Branding, Key Visual, Video

Office Name

Ruth Chao Studio

Team Members

Magdalene Lam, Jack Tai

Office Link


Ruth Chao Studio

Project Description

To celebrate the launch of Shiseido Cle De Peau’s Eyecare campaign, we deep dive behind the scenes to learn the beautiful science that replenishes radiance to one of the most important features of our faces: our eyes. Matching the brand’s pure dedication to science, we hand drew more than 2,500 lines to create each intricate layer, formed by straight lines yet creates the curved shapes of the eyes, leading with elegance into the key of radiance. For the grand launch's invitation, we revisit Cle De Peau’s Japanese origins to create dual golden tones of origami folds, opening into an elegant surprise of an invitation, awaiting to be unravelled.

“With all that we see around us, the most beautiful story is the one that is unique to you” - this is the belief that we began with as we designed the video and photo segment for the campaign. In our scriptwriting and storyboarding, we endeavoured to create a heartfelt perspective, told with depth and emotionality, through the eyes of the beautiful Kary Ng and Isabella Leong. As the scenes swift through imagination and into the backdrop of layering radiance, we custom created the whole set and scenes for the campaign. Charged with the power

Project Link

Image Credits

Ruth Chao Studio

Clé de Peau Beauté


DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!

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NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

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