Novum Design Award
WINNER

GOLDEN

Digital Art and Graphic Design Category

in

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2019

Project Title

Morph

Project Function

Food and Beverage

Project Location

Shenzhen

Project Tags

Logo, Identity, Menu, Branding, Key Visual Design

Office Name

Ruth Chao Studio

Team Members

Magdalene Lam, Jack Tai

Office Link

Copyrights

Ruth Chao Studio

Project Description

Morph is a new experiential destination, combining the three art forms of cultural performances, food and drinks in an artistic fusion spanning its 10,000 square ft space. The creative brief was to express the "morphing" of these art forms in its stunning interior designs. Representing one area each for cultural performances, food and drinks, a series of three minimalistic interior spaces are reimagined graphically in a tasteful palette of blue and red, then morphed together via the technique of lenticular paper. Similar to Morph where the three experiences seamlessly intertwine, the lenticular paper showcases the three interior spaces and its respective art forms, depending on the perspective from which it is viewed. 

The graphic style is inspired by the bold minimalism of the interior, paying focus to its vibrant red and cobalt blue in geometric forms. Striped of the decorative, the design reflects only what is necessary to recreate the room, taking an artful, Bauhaus approach in celebration of the three art forms beautifully morphing within this mystifying contemporary space.

Project Link

Image Credits

Ruth Chao Studio

Morph
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NDA190318

DESIGN SCORE:      /100

91

GOLDEN

Novum Design Award Winner in

2019

Congratulations!


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!