Novum Design Award


Digital Art and Graphic Design Category



Project Title

House 1881

Project Function

Heritage Building, Hotel Revamp

Project Location

Hong Kong

Project Tags

Graphic Design, Branding, Logo, Brand Identity

Office Name

Ruth Chao Studio

Team Members

Magdalene Lam, Jack Tai

Office Link


Ruth Chao Studio

Project Description

Hotel 1881 is one of the most prestigious heritage buildings in Hong Kong established since year 1881. In the rebrand of its 138 years of history, we pay tribute to the strength that stood in the test of time as one of the two largest heritage buildings in the whole of Hong Kong. Reflecting this precious colonial architecture, the logo design underwent multiple rounds of size tests and adjustments. Every detail, such as the grand columns and vintage window frames are translated, adjusted, reduced then simplified with absolute precision to ensure an authentic representation of this historic gem, yet overcoming the graphic challenge to display perfectly even in sizes as small as logos on name cards. Celebrating the uniqueness of the figures "1881", which are made by the iconic shapes of two rectangles and four circles of "1881", a vibrant and dynamic VI adds brightness and vibrancy to the historic establishment. The brand design is translated to an array of collaterals, one of which is the room key card case, which upon pulling, creates an animated experience on paper where the hotel lights coming alive, adding a touch of fun to this treasured piece of history.

Project Link

Image Credits

Ruth Chao Studio

House 1881


DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!

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About NDA

NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

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