Packing Design Category
POKER KINGDOM COFFEE GIFT BOX
Poker, Kingdom, Coffee, Packaging Design
Hong Da Design Studio
JIANG HONG-DA, SU I-CHAN, GU YI, CHIEN YU-SHU, LING YU-RONG
HWC ROASTERS FOOD & BEVERAGE CO., LTD
Classifying coffee is always the hardest part since there are complicated. The designer used a system of classification which makes complicated information about coffee like types, flavors, origin, roasting levels and processing methods sorted by the idea of poker. The designer has also visualized numerous information and figures to help consumers choose the coffee they like intuitively and easily.
The high-density fibrous paper has been chosen for the product. The application of the wasting materials of the fir forest has reduced the stress on the local environment and the natural materials applied are easy to decompose. The gold has been applied to the box of the gift box which represents the golden ground growing the coffee trees. The hot Stamping technique has been applied to build up "the wall of the kingdom of best coffee". The golden ratio and the golden cut have been used to make the illustrations, the four suits represent the four processing methods individually. The best geometric appearance is successfully built up by the form, the colors, the stories and the elements of coffee.
DESIGN SCORE: /100
Novum Design Award Winner in
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