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A.S. Chocolate

Novum Design Award
WINNER

Packing Design Category

in

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Project Title

A.S. Chocolate

Project Function

Packaging Design for chocolate bar

Project Location

ATHENS

Project Tags

chocolate, recycle, sustainable, gift, paper,

Office Name

A.S. Strategy, Branding & Communication

Team Members

9

Office Link

Copyrights

A.S. Strategy, Branding & Communication

Project Description

Don’t tell. Show. We try to abide by this rule. We don’t stuff our clients, partners, friends with sweet promises. We give them chocolate. Our own homemade chocolate wrapped in a package of scrap paper. More sweetness for this world less carbon footprint, please.
From trash comes treasure. We decided to wrap our corporate with the scrap paper from the printing industry. Looking at the enormous waste during the print packaging procedure of the market products, when there are misprints and the flawed cartons and papers are just being thrown away, we decided to put the scrap to use.

We took flawed printed carton and paper packaging and used white ink to create a surface where we could print our brand identity and our strapline for the chocolate: Sweet AS Chocolate. AS being the initials of our agency name.

Project Link

Image Credits

A.S. Strategy, Branding & Communication

A.S. Chocolate
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230205

DESIGN SCORE:      /100

Novum Design Award Winner in

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