A.S. Chocolate
Novum Design Award
WINNER
Packing Design Category
in

Project Title
A.S. Chocolate
Project Function
Packaging Design for chocolate bar
Project Location
ATHENS
Project Tags
chocolate, recycle, sustainable, gift, paper,
Office Name
A.S. Strategy, Branding & Communication
Team Members
9
Office Link
Copyrights
A.S. Strategy, Branding & Communication
Project Description
Don’t tell. Show. We try to abide by this rule. We don’t stuff our clients, partners, friends with sweet promises. We give them chocolate. Our own homemade chocolate wrapped in a package of scrap paper. More sweetness for this world less carbon footprint, please.
From trash comes treasure. We decided to wrap our corporate with the scrap paper from the printing industry. Looking at the enormous waste during the print packaging procedure of the market products, when there are misprints and the flawed cartons and papers are just being thrown away, we decided to put the scrap to use.
We took flawed printed carton and paper packaging and used white ink to create a surface where we could print our brand identity and our strapline for the chocolate: Sweet AS Chocolate. AS being the initials of our agency name.
Project Link
Image Credits
A.S. Strategy, Branding & Communication






230205
DESIGN SCORE: /100
Novum Design Award Winner in