Packing Design Category



Project Title

Poker kingdom coffee gift box

Project Function

Gift box

Project Location

Taiwan, Taipei

Project Tags

Packaging Design, Poker kingdom, Coffee, Gift box

Office Name

Hong Da Design Studio

Team Members


Office Link


Client: HWC ROASTERS FOOD & BEVERAGE CO., LTD. Art Director: Hong Da Design Studio. Print: Printing JIL Print ., Ltd.

Project Description

A system of classification which makes complicated information about coffee like types, flavors, origin, roasting levels and processing methods sorted by the idea of poker. The designer has also visualized numerous information and figures to help consumers choose the coffee they like intuitively and easily.

The high-density fibrous paper has been chosen for the product. The application of the wasting materials of the fir forest has reduced the stress on the local environment which also expresses the charm of natural Hokkaido on the paper about. The natural materials applied are easy to decompose which also interpret the coffee grounds made in the grinding process.

The golden has been applied to the box of the gift box which represents the golden ground growing the coffee trees.

The gold tooling technique has been applied to build up "the wall of the kingdom of best coffee". The golden ratio and the golden cut have been used to make the illustrations, the four suits represent the four processing methods individually. The geometric appearance is successfully built up by the colors, and the elements of coffee.

Project Link

Image Credits

Photography: Mo Chien.


DESIGN SCORE:      /100

Novum Design Award Winner in



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