Novum Design Award
WINNER

Fashion and Textile Design Category

in

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Project Title

Copyright

Project Function

Garments

Project Location

New York, NY, USA

Project Tags

Fashion Design

Office Name

Team Members

Ziqi Xing

Office Link

Copyrights

Ziqi Xing

Project Description

In Ziqi’s collection “Copyright”, she explored the definition of US copyright law in fashion design and indicated the vagueness of design copyright law by creating an artistic form of statement through customized print design. Brands in the industry profit by repeating original content, especially using other brands’ online clothing images as inspiration. The rules of copying other’s design ideas are vague because there is no prevention of copying fashion designs in the US copyright laws while only certain patterns or prints could be protected. In order to mimic the “knockoff” phenomenon happening in the fashion industry, the goal of her collection is to delude viewers by combining the actual construction details of physical garments with digital print construction details. In other words to “Copy” “Right”, in each look, Ziqi combines half 3D physical details with half 2D printed pixelated garment details, deliberately mimicking the actions of copying processes prevalent in the fashion industry.

Project Link

Image Credits

Fashion Design: Ziqi Xing @ziqixingstudio; Photographer: Qiang Zhang @qiangzhang; Model: Viktoriia Nastina @victaliens; MUA: Tiantian

Copyright
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NDA210610

DESIGN SCORE:      /100

Novum Design Award Winner in

Congratulations!


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!